In this episode (Part 2 of 2) I speak with Jennifer Webber of the Entrepreneurship Collective.
Jennifer uses her 20+ years of experience as an attorney in the trademark, copyright, and business space to lead her to create the Entrepreneurship Collective. The Collective, allows her to continue her efforts to educate, train, and inform business owners, entrepreneurs, and creatives so they may protect their content, their brand, and their assets.
Intellectual property affects every industry, every day. Your content (marketing materials, websites, brochures), your brand (business name, product names), and your business (can you really use that screenshot of a testimonial?), are all affected by business and intellectual property laws.
Jennifer works with you to understand what rules apply to your business, what you can protect, what to enforce, and when you can tell that business bully to pound sand.
In this second part of Jennifer's episode, we dig into all things social proof and the right ways to gather and use it. We also talk in detail about her new program the KUDOS System. Why and how she went about developing it.
If you missed part one, "How to Protect Your Content and Your Brand with Jennifer Webber of Entrepreneurship Collective" make sure to check it out.
Connect with Jennifer: